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Whirlpool cut 1,000 Iowa jobs while Trump called it a tariff winner

Whirlpool cut 1,000 Iowa jobs while Trump called it a tariff winner

Photo: Ludovic Delot

Whirlpool's CEO called his company a "net winner" from Trump's tariffs. The workers at the Big Blue refrigerator plant in Amana, Iowa, are getting a different result.

The plant, named for the robin's-egg blue siding on its walls, once ran five assembly lines and turned out nearly a million refrigerators a year. Today, one line is running. More than half of the nearly 2,000-person workforce has been cut in the last year. Another 288 workers are set to lose their jobs this July.

This is the plant that was supposed to prove the tariff theory worked.

Why Whirlpool was the easy case

Whirlpool makes about 80% of what it sells in the United States from its 10 domestic factories, soon to be 11. That makes it far less exposed to import duties than competitors who manufacture abroad, and in theory, better positioned to win as foreign-made appliances get more expensive for American buyers.

When Trump announced his sweeping tariffs in April 2025, calling it "Liberation Day" and promising that "jobs and factories will come roaring back into our country," Whirlpool was exactly the kind of company the policy was designed to lift. CEO Marc Bitzer went on an investor call and said as much.

But the math on the ground turned out to be more complicated.

Tariffs raised Whirlpool's costs for steel and imported components. At the same time, a weak housing market pulled down demand. Fewer home sales means fewer people buying new refrigerators. The tariffs pushed up input prices; the broader economy kept the customers away. The two forces hit at the same time.

Whirlpool has also moved some production around. The company increased sourcing from its plants in Mexico and China and shifted some specialty models to a newly updated plant in Ohio. The Iowa facility, once the core of its refrigerator business, absorbed the losses.

The political fallout is real

The Amana plant sits in Iowa's 1st Congressional District, one of only 18 races across the country that the Cook Political Report classifies as a true toss-up heading into November's midterm elections. Republican Mariannette Miller-Meeks won her last race against Democrat Christina Bohannan by fewer than 1,000 votes.

Both candidates have written letters to Whirlpool's CEO. Both are claiming the tougher stance on the company. Miller-Meeks said she engaged directly with Whirlpool leadership from the moment layoffs were announced. Bohannan argues the real problem is the tariff policy itself, telling Reuters that many voters backed Trump in 2024 because he promised jobs, but that "reckless, chaotic tariffs are not the way to do it."

Manufacturing has become a bruising issue in Iowa more broadly. Tractor maker CNH closed its factory in Burlington in May. John Deere has reduced its workforce at several Iowa facilities. The Whirlpool layoffs are one data point in a pattern.

The structural problem tariffs can't fix

The harder lesson from Amana is that tariffs operate on one lever: the price of imports. They can't reach a weak housing market, can't offset rising steel costs, and can't hold a company to a specific factory when cheaper or more efficient options exist within its own supply chain.

Whirlpool's stock is now at its lowest level since the 2007-2009 financial crisis, despite the tariff environment it was supposed to benefit from.

The theory behind tariffs as a job-creation tool rests on a simple chain: make foreign goods more expensive, so domestic producers gain customers, so domestic producers hire more workers. What the Iowa plant shows is that the chain can break at multiple points, especially when a company operates globally and can redirect production internally. The jobs don't necessarily follow the policy. They follow the math.